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The Modern Marketer

AI MARKETING INTENSIVE

Get better at modern marketing — fast.

Join 4 live masterclasses on the most in-demand topics & skills marketers need in the  AI era.

Join the AI Marketing Intensive

4 live masterclasses · Q&A · 6 months of recordings

The AI Marketing Intensive bundle: four masterclass decks, cheat sheets and a live Q&A screen

An easy way to upskill and stay relevant.

You may not want a full AI marketing certification right now. But there may be specific areas where you know you want stronger judgment, newer tools, and a clearer framework.

That’s exactly what this Intensive is for.

Why now

Modern marketing asks more of you today.

Whether you’re marketing for clients or your own business, it’s no longer enough to create good work. AI does that for you.

Now you need to know what deserves your attention, how the pieces fit together, where AI can genuinely help, and how to make smarter decisions as the landscape keeps changing.

This intensive gives you focused training in four areas that can help you market with more confidence, clarity, and capability right now.

The AI Marketing Intensive bundle: four masterclass decks, cheat sheets and a live Q&A screen

What you'll learn

Four high-priority skills for the AI era.

Marketers, business owners, and alumni kept asking us for training on the same topics. So we bundled them together for you.

Live on Wednesdays, 60–90 minutes each, with topic-specific Q&A after every class. Every session is recorded and you get 6 months access to the recordings.

Stop throwing tactics at the wrong problem.

Class 1Wednesday, November 18, 2026 2–3:30 PM ET

Marketing Diagnosis & Prioritization

How to Spot a Marketing Problem and Know What to Do Next

  • Diagnose what's really holding a business's marketing back
  • Identify gaps in traffic, positioning, conversion, and retention
  • Understand how different marketing channels work together
  • Prioritize the changes most likely to make a difference
  • Make smarter, more confident recommendations to clients

Turn disconnected marketing activities into a coordinated plan.

Class 2Wednesday, January 13, 2027 2–3:30 PM ET

Campaign Strategy & Orchestration

How to Structure a Campaign, Choose Channels & Allocate Budget

  • Turn business goals into a clear campaign strategy
  • Choose the right channels, assets, and messaging
  • Plan what runs when, and how it all fits together
  • Use personalization and automation strategically
  • Set KPIs to measure campaign performance

Understand how discovery is changing and what it takes to stay findable.

Class 3Wednesday, February 3, 2027 2–3:30 PM ET

Search, SEO/GEO & AI Visibility

How to Make Your Brand Findable — by Humans, Search Engines & AI

  • Understand how search is changing in the AI era
  • Learn the essentials of SEO and AI search visibility (GEO)
  • Discover what helps brands get found and referenced by AI
  • Understand the role of structured content and brand mentions
  • Assess visibility and recommend practical improvements

Build smarter systems that save time without handing over your judgment.

Class 4Wednesday, February 10, 2027 2–3:30 PM ET

Marketing Automation & AI Workflows

Systematize Your Work Without Losing Human Judgment

  • Identify what to automate and what to keep human
  • Understand how to build practical AI-powered workflows
  • Explore automation for leads, follow-ups, content, and reporting
  • Build in human oversight and quality control
  • Choose tools and systems that fit real business needs

Class dates and times are subject to change.

Together, these four classes help you answer four increasingly important marketing questions:

  • What should we fix?
  • What should we do?
  • How will people find us?
  • And what can we systematize?
Cheatsheets for all four masterclasses: Marketing Diagnosis, Campaign Strategy, SEO, GEO & AI Visibility, and Marketing Automation

PRACTICAL RESOURCES

Templates, workflows & cheatsheets — yours to keep.

You won’t leave each class with pages of notes you never open again. Where appropriate, you’ll get class-specific workflows, cheatsheets, and downloadable resources designed to help you put the thinking into practice.  These downloadable resources are yours to keep — for life.  (You have 6 months of access to class recordings.) 

THE MICHAL EISIK STANDARD

Not another random slide deck.

Every class is built on dozens of hours of preparation and research, designed to give you the absolute most value in the time you spend. When you sign up for a TMM class, you know you're getting high-quality training.

In their words

What people say about Michal’s classes and programs.

You will not find a better teacher than Michal. She has an incredible gift for structuring information in a way that just goes into your brain and stays there. She really really — and I mean really really — cares about your success.

The level of support you get from Michal and her team is unparalleled.

Nikki ElbazNikki ElbazMarketer & Retention Strategist

Michal is a gifted teacher who explains concepts fully and with many examples, and her decks are so clear that it's easy to make up a missed class. Plus she always sprinkles in a little humor!

Michal LieffMichal LieffMarketing Manager, LTC Ally

Michal's classes are brilliant — insightful, thorough, and SUPER clear!!

She's always well-prepped, with neat slides, and explains everything in a way that's understandable and tangible. I walk away from every class with skills I can use immediately.

Malka HerzogMalka HerzogCopywriter

I've taken many courses over the years. No one — and I mean NO ONE — teaches like Michal.

She is absolutely the best in her industry and the best educator hands down.

Esti BaldEsti BaldDirector of Development & Communications, Links

Everything was extremely clear, and there was a healthy mix of solid material and interesting graphics and stories to keep things flowing. I gained some solid skills that I can put to use.

Shoshana GrossShoshana GrossCopywriter & Magazine Writer

The amount of knowledge delivered in each module was incredible, and the depth and detail of the material exceeded all my expectations. If you miss a minute, you've missed a gem.

Minky KatzMinky KatzCreative Director, Creatit Studio

This is for you if…

  • You know how to execute marketing, but want stronger judgment around what should happen next.
  • Clients or colleagues increasingly expect you to think beyond the individual asset and see the bigger marketing picture.
  • You want to understand newer areas like AI visibility and automation without piecing everything together from random free content.
  • You’d love focused professional training, but a full certification program is more time or budget than you want to take on right now.

AI Marketing Intensive

Four live masterclasses.
Focused AI-era training.

$497

or 4 payments of $140

Register for the AI Marketing Intensive

Offer ends Sunday, November 8 at 11:59 PM ET

What marketers want to know

How long is this offer available?
Until Sunday, November 8 at 11:59 PM ET. After that, this page comes down. We don't know if or when we'll offer this Intensive again.
When are the classes?

All four classes are live on Wednesdays, 2–3:30 PM ET:

  • Class 1: Marketing Diagnosis & Prioritization — Wednesday, November 18, 2026
  • Class 2: Campaign Strategy & Orchestration — Wednesday, January 13, 2027
  • Class 3: Search, SEO/GEO & AI Visibility — Wednesday, February 3, 2027
  • Class 4: Marketing Automation & AI Workflows — Wednesday, February 10, 2027
What if I can't attend a live class?
Every class is recorded, so you can watch any session you miss. Recordings are generally uploaded to our course portal within 48 hours of the live class.
How long will I have access?
You'll have 6 months of access to the class recordings. The downloadable templates, workflows, cheatsheets, and resources are yours to keep. If you want lifetime access to the class recordings, you'll have the option to upgrade at checkout for $97.
I'm less experienced. Is this for me?
These trainings will be most powerful if they are layered on a solid foundation of marketing fundamentals. But if you have some marketing background, you'll still gain a lot from them. I would even go so far as to say: if you're a complete newbie and have no marketing background, these are not for you.
Is there a payment plan?
Yes — 4 payments of $140, as a flexibility option.
What if I attend a class and decide it's not for me? Can I get a refund?
No — this is a heavily discounted, final-sale product, so purchases are final. Our classes have a reputation for being extremely accessible and valuable, and we're confident you'll walk away enriched. We'd simply rather be clear about this upfront.
How is this different from the full Modern Marketer program?
It's focused training in four high-priority areas, with a much smaller time and budget commitment. The Modern Marketer is the complete professional pathway: 27 modules taught in sequence, applied assignments and feedback, and certification.
Does this include certification, support, or feedback?
No. The Intensive doesn't include certification, assignments, coach critiques or individual feedback, regular coaching, Slack or community access, portfolio building, or lifetime recording access.

You don't need a full certification right now.
But you do need to stay current.

Keeping up with the latest AI topics isn't optional. It's an important part of upskilling as a professional.

If you want to stay competitive, relevant, and up to date, these four areas are where to start.

You'll go deeper on diagnosing marketing problems, planning campaigns, search and AI visibility, and automation. We'd love to have you join us. 😊

Join the AI Marketing Intensive

Four live classes, 2–3:30 PM ET: Wed, Nov 18, 2026 · Wed, Jan 13, 2027 · Wed, Feb 3, 2027 · Wed, Feb 10, 2027